Values – Ethics and Independence
The cornerstone of the Foundation will be the integrity of the information presented in-line with the pledge of the True Health Initiative. We see the Foundation being the primary community resource for citizens to get trustworthy advice of a practical nature informed by the best knowledge sources available. Our focus will be on lifestyle practices that enhance Physical Literacy, Mental Fitness, and Social Intelligence, providing all people with the practical means to achieve and maintain independent, healthy and productive lives.
We will focus on prevention first then cure and we will aim to practically reduce the need for medical intervention or pharmaceutical dependence. The Foundation recognises that, like climate change, most informed people know what the health problems are and basically what is needed for change, but they consider that the problems belong to somebody else and, or, they can’t do anything about it. The Foundation also believes that, although tailored and practical education can dramatically improve health outcomes, particularly in disadvantaged communities, the messages are often not being delivered effectively. This provision of honest and reliable information to educate the community will be a primary goal.
Unfortunately, it seems many valuable health messages are often tainted by manipulative influences and misleading advertising. For this reason, the Foundation will not accept funds from any organisation seeking to influence editorial policy or passing off their organisation or products as “healthy” through association. Examples of this could be:
(a) Confectionery or soft drink manufacturers funding academic research;
(b) Fast food manufacturers underwriting community lifestyle activities;
(c) Supplement manufacturers seeking to convince communities that a well-balanced ‘wholefood’ diet is insufficient for good nutritional health.